2011 : 3Hounds Logo Design : Concept by 3Hounds

TravelHub is an intranet to travel agencies.

The brief was to create a logo with an African animal as the mascot of TravelHub. The animal chosen had to be friendly and not your typical African animal like a lion or elephant. The logo also needed to be fun and colourful.

The solution was to create a hippo as the mascot. The TravelHub hippo is friendly and inviting. His head is poking out from the water creating ripples. The ripples represent the intranet hub and the vast reach that is possible with the hub. I also created various other elements to work with the logo, like an African pot balancing on his head and a wireframe hippo to be used during an arts and crafts festival.