2011 : 3Hounds Logo & Business Card Design : Concept by 3Hounds

Overt is a marketing company.

The brief was open to design a logo depicting the word "overt". Overt means open and observable; not hidden, concealed, or secret.

The solution was to design a logo around an icon that is open, not hidden or secret. So I came up with the idea of a zip. The zip represents revealing the truth and displaying openness. The font and colours used are also very open and friendly.