3Hounds | Design | Moneyfrog
2008 : 3Hounds Logo & Business Card Design : Concept by 3Hounds

What is a moneyfrog? The Jin Chan “Golden Toad” also called Chan Chu "the Toad" or "Zhaocai Chan Chu" "wealth-beckoning toad", is most commonly translated as "Money Toad" or "Money Frog". It represents a popular Feng Shui charm for prosperity. This mythical creature is said to appear during the full moon, near houses or businesses that will soon receive good news (most of the time, the nature of this good news is understood to be wealth-related). The Jin Chu is usually depicted as a bullfrog with red eyes, flared nostrils and only one hind leg (for a total of three legs), sitting on a pile of traditional Chinese coins, with a coin in its mouth. According to Feng Shui beliefs, Jin Chan helps attract and protect wealth, and guards against bad luck. Because it symbolizes the flow of money, Feng Shui lore insists that a Jin Chan statue should not be positioned facing the main door ("outward"). It also "should never be kept in the bathroom, bedroom, dining room or kitchen".

Moneyfrog is a marketing consulting firm.

The brief was to develop a logo with a Chinese 3 legged money frog.

The solution was to design a very stylised version of a Chinese money frog. I chose red as the main corporate colour as it is considered good luck in Chinese culture. I wanted to keep true to the Chinese look and feel yet at the same time making the logo modern and fun.