Chemicals and Research

2014 : 3Hounds Logo Design : Concept by 3Hounds

Chemicals and Research are independent manufacturers of synthetic resins in Southern Africa.

The brief was to incorporate an element that tied into the chemical industry, for example, incorporating a science beaker, or an infinity logo, or creating the logo in the shape of a teardrop to represent a liquid, as their resins are sold in liquid form.

The solution was to create a phenol molecule as an icon for the logo as this is the main raw material they use in their manufacturing. The end logo is bold and striking.